Larry Smith, Senior Financial Advisor and Founding Partner of Integrity Wealth Advisor Group with LPL Financial, is a seasoned financial advisor with over 13 years of experience guiding individuals and families toward financial confidence and long term success. His practice specializes in retirement planning, wealth advisory services, and asset management, with a deep commitment to delivering personalized strategies tailored to each client's unique needs.
Larry works closely with clients to develop and implement investment strategies that align with their financial goals striking the right balance between growth potential and appropriate risk. Every recommendation he makes is grounded in a thorough understanding of the client’s objectives, risk tolerance, income needs, and tax considerations. His approach is rooted in the belief that meaningful financial advice begins with truly listening to and understanding what matters most to each client.
Whether helping someone plan for retirement, in an effort to work toward preserving generational wealth, or optimize investment performance, Larry takes pride in building long-
term relationships based on value, transparency, and results. Each financial plan he crafts is not only customized but also adaptive, designed to evolve as clients’ goals and life circumstances change.
Beyond his professional work, Larry is deeply involved in his community. He currently serves as Boar Chairman for CASA of Henderson County, a nonprofit that advocates for the best interests of children who have been abused or neglected.
Outside the office, Larry enjoys a wide range of outdoor activities, including waterfowl hunting and traveling. A passionate college football fan, he also values quality time with family and friends, which keeps him grounded and inspired in both life and work.